My team and I helped CARIAD, the technology and software branch of Volkswagen, to define a strategic UX vision and roadmap to align them with their goal of becoming a mobility technology company. I was involved from early research stages of the project, including trend and ethnographic research, to the development of user archetypes and journeys, to the creation of UX visions, principles, and other deliverables. We defined opportunity areas for CARIAD and created our “preferred future”, which serves as a concrete roadmap that aligns Volkswagen and its different brands towards this goal.
As the final concept has yet to be released, I am unable to share details publicly. However, the future UI prototypes and concept developed from the UX roadmap are planned to be showcased at CES 2023.